NIVEA vs lovea. 2017 07 27

On July 27, 2017, the Appeals division of the Lithuanian State Patent Bureau has dismissed opposition No. PTZ-199 of the interested person Beiersdord AG regarding cancellation of the trademark “lovea” registration No. 912896 owned by Laboratoires Biocos.

The Appeals division has stated that due to overlapping ending “-vea” of the comparable trademarks the visual and phonetic average similarity exists. However in this case it must be taken into account the fact that the beginning of the comparable trademarks is different as well as different fulfillment style. Therefore I was stated that the overlapping ending is not sufficient to conclude that consumers would erroneously associate those marks with each other.

Therefore it was stated that the opposed trademark is not confusingly similar to the earlier trademarks of the interested person.

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